There was nothing but an idea. We had to develop everything from the beginning. We deployed our designers to make a memorable and fun logo. We had to deploy our sourcing team to develop the products from scratch. From finding quality suppliers for the food to the materials and packaging, we came through. We negotiated, investigated the quality, and launched a focus group to determine which manufacturer was best. We designed the packaging, launched a cutting-edge website that features high converting product pages, subscriptions, upsells, cross-sells, customer loyalty and customer service systems. We deployed automations for email and SMS campaigns, and to recover abandoned carts. We built an infrastructure to maximize customer retention, AOV, and LTV. We are seeing customers come back over and over. Some customer have purchased over 20 times in less than 2 years. We are in the process of helping the client go into retail and raise capital for large advertising campaigns as well as organic campaigns with little to no cost of advertising. We developed their idea into a complete and successful business. From developing the products to building the multichannel infrastructure to handle the orders to working on strategic and unconventional marketing campaigns to drive quality traffic, we are proud of what we accomplished together.